Le grand problème de la psychanalyse: elle ne correspond plus à ce que veulent les clients.
Ils veulent une solution à leur mal-être, pas un « style » de psychotherapie, aussi connu soit-il.
Lisez cet article récent du Healthland Times :
(pour une traduction, vous pouvez utiliser google translate, ou lire mon article du 14/12)
In a recent Sunday’s New York Times article, a psychotherapist with a freshly hung shingle describes the challenges of earning clients in a market crowded with professionals willing to listen, but with a dwindling number of patients.
Her solution? Turning to a “branding consultant” who advises her, among other things, to sell herself as a specialist treating a particular type of patient and to start doing “life coaching” instead.
But the trend toward “branding” may be diverting attention away from deeper problems with psychotherapy that are dissuading people from trying it and discouraging insurers from paying for sessions.
In the article, therapist Lori Gottlieb writes:
What nobody taught me in grad school was that psychotherapy, a practice that had sustained itself for more than a century, is losing its customers. If this came as a shock to me, the American Psychological Association tried to send out warnings in a 2010 paper titled, “Where Has all the Psychotherapy Gone?”
According to the author, 30 percent fewer patients received psychological interventions in 2008 than they did 11 years earlier; since the 1990s, managed care has increasingly limited visits and reimbursements for talk therapy but not for drug treatment…Three months into private practice, I had exactly four regular weekly clients.
Her branding consultant tells her “Nobody wants to buy therapy anymore. They want to buy a solution to a problem.”
While that sounds to me like a hopeful desire among people seeking help for mental illnesses, to Gottlieb, it’s a shocking development and reeks of seeking “immediate responses and constant gratification.”
If therapists want to attract patients, perhaps they should focus less on their “brand” and more on learning the newest, most effective techniques for treating mental illness.
For example, I have serious OCD. I spent more than a month on a fruitless search for a new therapist who practices ERP (exposure and [response prevention]). It is the only treatment recommended by the Obsessive Compulsive Foundation and other organizations, and it is the treatment with which I have had the most success. And yet, here I am, in a city with perhaps the highest number of therapists per capita, and I am unable to find an ERP therapist who takes insurance. Instead, I’ve encountered therapists who claim to treat OCD with everything from traditional talk therapy and hypnotism.
This patient is far from unique: as someone who writes about mental illness and has suffered from depression and addiction and lives in New York City, I myself have had the same problem when seeking evidence-based treatment other than medication. I have contacts with the world’s leading experts on research on these disorders— but when I try to find a referral for myself or a friend, I’m often stumped. Imagine what it’s like for the average seeker of mental health care outside of a big city and far from any academic center.
If therapists like Gottlieb want to attract patients, they need to consider that sometimes the problem isn’t the branding, but the product itself.
References: Maia Szalavitz is a neuroscience journalist for TIME.com and co-author of Born for Love: Why Empathy Is Essential — and Endangered, healthland.time.com/2012/11/27
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27 décembre 2012 at 11 h 40 min
Bravo pour cette information.
Enfin un point de vue différent (et argumenté !) sur la psychanalyse. Dommage que la presse française n’écrit pas ce genre d’article.
Après 3 ans de psychanalyse, mon psy me disait toujours que je n’étais pas prêt à mes demandes répétées de médicaments, face à mon mal-être.
J’ai dû menacer mon psychanalyste de porter plainte contre lui s’il ne me prescrivait pas de lithium (suis diagnostiquée bipolaire).
Un comble pour un psychanalyste médecin !
Alors vive le choix pour le patient…